10 Steal Worthy Tips to Deliver a Brilliant Customer Experience

Delivering a brilliant customer experience is essential when it comes to building rapport and establishing long-term relationships with business customers. As Steve Jobs famously said, “You have to start with the customer experience and work back to the technology.” However, in a busy customer service setting it can be easy to overlook crucial points. Our top ten steal worthy tips to deliver a brilliant customer experience will ensure you never miss a thing.

Listening to a customer

One of the best ways to deliver a brilliant customer experience is by genuinely listening to what the customer has to say. Hearing out a customers problems and taking note of everything they say will ensure you give the customer what they need.

Having good problem-solving skills

Having excellent problem-solving skills will also help you improve customers experiences.  Being able to solve a problem both effectively and efficiently will ensure you deliver a brilliant customer experience.

Following up the customer

Ensure you follow up with customers after you have made a sale. Take the time to make sure the product or service is working as it should and always offer your help, even if there are no problems. This is a key part of delivering a fantastic customer experience because it makes customers feel like they are looked after and aren’t just another sale.

Being honest

In customer service, being honest with the customer is crucial. You want the customer to be able to trust you know your stuff and what information you are giving them and that it’s correct.

Keep promises

It sounds like a no-brainer, but not staying true to your customers and keeping your promises is the fastest way to lose them.

Put the customer in your shoes

Treat customers the way you would like to be treated, even if a customer is upset. Remember, if you were having similar issues you’d probably be upset as well.

Fix your mistakes

We’re all humans, so we all make mistakes. Being able to admit your mistakes is one thing, however, creating brilliant customer experiences involves quickly fixing your errors and being able to apologise.


Remaining professional with a customer is a must.  Doing your job and treating customers with respect might seem like another given. However, professionalism involves all of the points above and means upholding these skills and company values even when you’re not at your best.

Go the extra mile

Going the extra mile for a customer shows that you care. Doing so puts the icing on the cake when delivering brilliant customer experiences and makes it more likely the customer will want to repeat business with you.

Being friendly

When keeping so much in mind to remain professional and ensure brilliant customer experiences, merely being friendly can be overlooked. Treating customers as a friend, instead of someone you have to deal with has overwhelming results for your own personal brand and your business. By being friendly, customers are more likely to walk away satisfied, making them more likely to return to you for business.

Overall, delivering brilliant customer service isn’t hard. Keep these ten top tips in mind, and you’ll be sure to leave customers satisfied and wanting to come back for more!

Check out our senior leadership team and staff learning and development if you’re interested in a workplace with great company values where you’ll be encouraged to be the best you can be.

Annastasia Brown